Original Brand

How it began

Grozavu started from a simple idea by Marius Grozavu: clothing that blends elegance with playful energy. Searching for a symbol that could live on any piece without shouting, Marius sketched a black, minimalist rabbit — clean, swift, memorable. That’s how our signature was born.
Back view of man in white Grozavu premium cotton tank top with rabbit logo, seated on a coastal cliff above the blue ocean

Why the rabbit? For Grozavu, the rabbit stands for

Smart, adaptive design that moves with you—clean, quick, effortless

Quietly bold pieces that inspire the next confident step.

Premium comfort with a playful spirit—made for movement and joy.

Upright ears signal attention to detail, the forward gaze means vision, and the fluid silhouette conveys balance.

Woman revealing white Grozavu T-shirt with black rabbit logo under a denim jacket, pink–orange gradient studio background

Original Brand

A playful & elegant aesthetic

The logo is distilled to essentials: clean lines, negative space, balanced proportions. Black brings refinement and versatility; it sits perfectly on premium fabrics and any palette. Subtle when it should be, bold when it takes center stage.
Woman revealing white Grozavu T-shirt with black rabbit logo under a denim jacket, pink–orange gradient studio background
Grozavu men’s button-up shirts by the pool—white floral with rabbit logo and blue dragon print—summer streetwear lifestyle

Original Brand

Every stitch considered; refined finishes you can see and feel.

Male model in neon 80s scene wears Grozavu white crewneck sweatshirt with oversized rabbit logo, relaxed streetwear fit, holding a dumbbell

Original Brand

From sketch to signature

We refined it through rounds of iteration until only what matters remained: the rabbit’s clear form, its sense of motion, and an identity you recognize instantly. No gimmicks, no compromises — the original stays original.
Back view of man wearing white Grozavu T-shirt with rabbit logo at sunset outdoors. Male model in burgundy Grozavu premium-cotton pullover sweatshirt with white rabbit logo, standing by a classic car.
Back view of man wearing white Grozavu T-shirt with rabbit logo at sunset outdoors. Male model in burgundy Grozavu premium-cotton pullover sweatshirt with white rabbit logo, standing by a classic car.
Back view of man wearing white Grozavu T-shirt with rabbit logo at sunset outdoors. Male model in burgundy Grozavu premium-cotton pullover sweatshirt with white rabbit logo, standing by a classic car.
Grozavu men’s piqué polo shirt, breathable knit for smart-casual wear
Grozavu men’s piqué polo shirt, breathable knit for smart-casual wear
Grozavu men’s piqué polo shirt, breathable knit for smart-casual wear

Original

What it means to Marius

The logo is a personal manifesto: live with purpose, play smart, leap past your limits. Every collection carries this idea — quality, comfort, detail — and the rabbit is the seal that promises we hold ourselves to that standard.
Back view of man wearing white Grozavu T-shirt with rabbit logo at sunset outdoors. Male model in burgundy Grozavu premium-cotton pullover sweatshirt with white rabbit logo, standing by a classic car.
Back view of man wearing white Grozavu T-shirt with rabbit logo at sunset outdoors. Male model in burgundy Grozavu premium-cotton pullover sweatshirt with white rabbit logo, standing by a classic car.
Back view of man wearing white Grozavu T-shirt with rabbit logo at sunset outdoors. Male model in burgundy Grozavu premium-cotton pullover sweatshirt with white rabbit logo, standing by a classic car.
Grozavu men’s piqué polo shirt, breathable knit for smart-casual wear
Grozavu men’s piqué polo shirt, breathable knit for smart-casual wear
Grozavu men’s piqué polo shirt, breathable knit for smart-casual wear

Grozavu

Playful elegance. Always original.
Shop now