The Story of Grozavu
, by Grozavu Shop , 4 min reading time
The Story of Grozavu: From Barcelona to Global Streetwear
Born in Barcelona in 2022, Grozavu blends premium materials, cinematic design, and a fearless community spirit. This is our journey—from a sketch of a bunny to a global streetwear movement.
How a Barcelona idea became a streetwear movement
Every brand has an origin, but Grozavu has a why. In 2022, founder Grozavu Marius set out to build more than apparel—he wanted a brand that carried energy: movement, courage, and a sense of VIP care in every detail. Barcelona, a city that dances between the old and the future, became our creative engine. Its beach light, Gothic alleys, and late-night studio sessions are stitched into our DNA.
Explore our full story on the About page.
The bunny: small icon, big meaning
Our black, minimalist bunny logo isn’t cute—it’s confident. It stands for motion, instinct, and the courage to leap. We keep it precise and consistent across collections, packaging, and visuals—because recognition is built through repetition done right.
See the evolution on our Logo History page.
Design DNA: premium materials, clean silhouettes, cinematic vibe
We obsess over how pieces feel and age:
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Premium cotton and considered blends for softness, breathability, and longevity.
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Clean, modern silhouettes that sit between classic and street.
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Color stories with deep blacks, sharp whites, refined golds, and seasonal pops.
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Details you notice when you wear them: stitching, placement, balance.
Want the full range? Browse the collections hub.
Made to be gifted: the Grozavu VIP unboxing
Unboxing should feel like a moment. Our eco-friendly, premium packaging turns delivery into a keepsake—thoughtful materials, refined inserts, and limited-edition touches.
Take a look at the full experience here: Packaging Experience.
A community with purpose
Each year we celebrate the country with the biggest support by funding a tree-planting initiative there—closing the loop between our community and the planet. We top it off with surprises—gifts and even a Disneyland ticket for one lucky supporter.
Read about this year’s project: Grozavu Tree-Planting Event.
Learn more about our values on Sustainability.
From Barcelona… to everywhere
We started with a few staple pieces. Word spread. The Grozavu look—minimal, confident, refined—resonated with people who wanted streetwear with intention. Today, our audience spans women’s performance, men’s everyday staples, and unisex streetwear with a European sensibility.
Where to shop first
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Women: the full edit → Women’s Collection
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Women’s Essentials: your everyday go-tos → Women’s Essentials
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Men: elevated staples → Men’s Top Collection
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See everything: all drops & categories → Collections hub
What makes a Grozavu piece different?
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Fabric-first thinking – If it doesn’t feel incredible, we don’t ship it.
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Timeless fit – Cuts that flatter without shouting; pieces that blend with your wardrobe.
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Durability – Stitching, trims, and prints tested for real life.
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Brand integrity – Exact original bunny logo placement, no shortcuts.
Go deeper into how we build: Behind the Scenes and Made in Transparency. For visual inspiration, visit our Design Gallery.
Sizing & care
Great materials deserve simple care: wash cold, inside-out, with like colors; avoid harsh softeners and high heat; air-dry when possible.
Find your perfect fit with our Size Guide.
Shipping, returns & support
We ship globally and make returns straightforward so you can shop with confidence.
• Answers to common questions: FAQs (Shipping & Returns)
• Need help? Reach us here: Contact
What’s next for Grozavu
We’re expanding thoughtfully—seasonal capsules, elevated essentials, and more community-driven projects. The bunny keeps moving; so do we.
Frequently asked questions
Is Grozavu a Barcelona brand?
Yes—founded in Barcelona in 2022 with a European design sensibility and global community. Read more on our About page.
Do you really never change the bunny logo?
Correct. We use the exact original bunny—no alternates, no edits. See our Logo History.
Is your packaging sustainable?
Yes—our Packaging Experience details the eco-friendly materials and design choices behind every unboxing.
Where should new customers start?
Try our curated edits: Women’s Collection, Women’s Essentials, Men’s Top Collection, or browse the collections hub.
Editor’s picks (link these to the collection pages)
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Pure Cotton Tee – a year-round essential with a refined hand-feel. → Women’s Essentials / Men’s Top Collection
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Women’s Performance Set – supportive, breathable, studio-to-street. → Women’s Collection
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Men’s Piqué Polo – clean texture, everyday polish. → Men’s Top Collection
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Shop everything → All Collections
Closing note from Marius
“Grozavu is about momentum. The bunny is a reminder to move—toward better craft, better choices, and a braver version of yourself.”
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About / Brand Story / Logo History / Packaging Experience / Tree-Planting Event / Women’s Collection / Men’s Collection / Women’s Essentials / Collections Hub / Size Guide / FAQs (Shipping & Returns) / Contact / Sustainability / Behind the Scenes / Made in Transparency Design Gallery
